After months in beta, we’re going live. On Sunday, April 19, Braandly opens the doors on braandly.com and the night before is when we make the move.

When we started Braandly, we had a simple frustration in mind: building and running a brand shouldn’t feel like duct-taping ten tools together. Founders were juggling one app for logos, another for brand guidelines, a third for their link-in-bio, a fourth for team tasks, and a spreadsheet somewhere for everything in between. Somewhere along the way, the brand, the thing everyone was supposed to be building, got lost in the tooling.

So we set out to build the opposite of that: one home for everything a brand is and does.

This Sunday, we take the biggest step toward that vision yet. Braandly is leaving beta.

What the beta taught us

We opened the beta a few months ago with a question: will people actually use this? Not “sign up, poke around, leave a polite piece of feedback, and never return” use – actual daily, brand-shaping, team-collaborating use.

The answer, thanks to you, turned out to be yes.

In beta, you built brands. You spun up workspaces. You managed tasks, published link-in-bio pages under your own username, and told us what was missing, what was broken, and – occasionally – what was genuinely good. Every feature we’re launching with is better because of that feedback loop.

A few things became obvious along the way:

The workspace isn’t a feature, it’s the product. What beta made clear is that teams aren’t struggling with creativity, they’re struggling with coordination. Too many tools, too many tabs, too many scattered decisions. Assets live in one place, conversations in another, approvals somewhere else. Things slip. Momentum dies. So we stopped thinking of the workspace as just a place to store things and started building it as the system itself. One environment where your brand is created, managed, approved, and evolved. Assets, decisions, guidelines, workflows all connected. Nothing fragmented. Nothing lost.

Brand creation should feel like momentum, not setup. We underestimated how much friction kills ideas early. The longer it takes to get a brand off the ground, the less likely it happens at all. Traditional flows feel like filling forms instead of building something meaningful. So we flipped it. AI now handles the heavy lifting from the start. Names, positioning, voice, colors, direction. Generated from context, then shaped by you. You move from idea to identity in minutes, not days, without losing creative control.

Brink isn’t a feature, it’s your front door. For creators and modern brands, the bio link is not just a page, it is the front door. Treating it like an add-on never made sense. Brink evolved into a core part of the system. Fully customizable, deeply integrated with your brand, and built to convert attention into action. Themes, analytics, audience capture, short links, all connected back to your workspace.

What’s launching on April 19

Here’s what you’ll find waiting on Sunday, across three areas:

Brand Tools

• Brands Management: dedicated workspaces for every brand you manage, each with its own identity, assets, team, and health score. Manage multiple brands from one platform without anything bleeding into each other.
• Brand Identity Tools: the full visual toolkit: palette generator, gradient generator, image color extractor, image color picker, contrast checker (WCAG compliance built in), and a brand guideline generator. Build your color system and document it in one place.
• Brand Guidelines: living brand guidelines that evolve with your brand, not a static PDF nobody reads after month one.
• Braandly AI: generate complete brand profiles from just a name and website: colors, typography, taglines, target audience, and competitive positioning. Plus an AI assistant built into every document for writing, summarising, translating, and tone-fixing. Brand health scoring, brand voice analysis, competitor analysis, and an AI brand chat trained on branding strategy are all included.

Collaboration

• Workspace & Collaboration: shared, real-time workspaces with role-based access, AI credits sharing across your team, and team analytics so you can see how your workspace is actually being used.
• Tasks: create, assign, and track brand-related tasks with deadlines, priorities, and status updates. AI can generate task suggestions and auto-write descriptions.
• Projects: organise tasks into projects with timelines and team assignments to track progress across bigger initiatives.
• Docs: a full collaborative document editor for brand strategy, guidelines, meeting notes, and internal knowledge. AI assistant built in – write, summarise, translate, outline, fix grammar, change tone.

Content & Sharing

• Brinks (Link in Bio): a complete publishing surface: custom themes and styling, content blocks, QR code generation, smart scheduling, social media integration, subscriber management, SEO and meta tag control, and full analytics on page views, link clicks, top-performing content, and visitor locations.
• Asset Collections: save and organise your brand’s color palettes, gradients, fonts, and other brand resources in a structured library your whole team can access and use across brands, docs, and Brinks.
• Analytics & Insights: brand performance tracking across your workspace, Brink pages, and team activity.
• Branding Tips & Guides: expert branding guidance and best practices built into the platform, not tucked away in a help doc.

Integrations: Figma plugin, Chrome extension, and Firefox add-on – so Braandly works inside the tools your team already uses.

Everything you’ve built in beta – your brands, workspaces, tasks, docs, brinks, and shared links – is coming with you. Nothing’s getting left behind.

The migration happens Saturday night

To get ready for Sunday, we’ll be moving beta accounts into production on Saturday night. Beta users will get a dedicated email with everything they need – timing, what to expect, and what to do – before the window opens. If anything looks off when you sign in on Sunday, reply to that email or ping support@braandly.com. We’ll be paying close attention through the night.

A fresh slate – with a gift

Production is a new environment, and there are a couple of intentional resets worth mentioning upfront:

• Everyone starts on the free Starter plan. If you were on a paid plan in beta, sit tight – we’ll reach out individually to take care of your upgrade. You won’t lose what you paid for.
• 500 AI credits, on us. A small thank-you to get you moving in production from day one.
• Notifications and activity history don’t carry over. Production starts clean so your engagement metrics, notifications, and audit trails actually reflect real usage going forward.

Thank you – really

It’s tempting to write “thanks to our amazing beta community” and move on. We’re not going to do that, because it genuinely doesn’t capture it.

You showed up when the product was rougher. You reported bugs most users would have churned over. You told us what we were missing, sometimes in very colorful language. You built real brands on software that was still figuring itself out. That kind of early belief is rare, and it’s the only reason we’re getting to this Sunday with something worth launching.

If you’re a beta user reading this: you are the reason there’s going to be a 1.0. That’s not a line. That’s math.

What’s next

Launching isn’t the finish line – it’s the starting line. Here’s some of what’s on deck for the months ahead:

• Deeper brand intelligence: not just helping you build a brand, but tracking whether it’s actually landing. Consistency scores, usage patterns, and actionable signals across your workspace.
• Expanded AI across docs, tasks, and content workflows: less prompting, more producing. AI that understands your brand context and works within it, not around it.
• More integrations: so Braandly fits your stack, not the other way around. Figma is already in. More are coming.
• Speed, polish, and reliability: the quiet, boring, important work. The best product is the one that gets out of your way.

We’ll keep shipping. You keep building.

See you on braandly.com Sunday.

The Braandly Team